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Analyses

AAR Campus Archives Audiovisuelles de la Recherche (Campus AAR) est une plateforme communautaire destinée à l'analyse, la documentation la mise en valeur, et la publication de corpus audiovisuels numériques archivés sur MédiHal.

Towards a Transnational Self-Vilification. Discourse in the Digital Platforms. The Amazigh-Soussian Film in Youtube as a Case Study
Journées d'études internationales "Le cinéma amazigh et les autres médias".
Troisième rencontre sur le cinéma berbère organisée par le LACNAD Institut National des Langues et Civilisations Orientales, Paris

2021-03-30

Description : The digital revolution has contributed to the unprecedented transformations of entire industries worldwide. Filmic industry has been one of the venerable fields which have seen in-depth changes. These transformations are not else yet a response to the acceptance of the internet and the first-time success of digital platforms. Its more fast-paced and far-reaching scale mainly in its distributional and exhibitive dimensions is a two-faced weapon. Its hidden homicidal dimension recalls our attention to rethink the position of Amazigh cinema in Morocco. This hypothetic-deductive analysis seeks therefore to unearth the soft power of distribution and exhibition of local cinematic products as a self-destruction. YouTube offers the chance for irregular distribution and exhibition which results in the vilification of Amazigh film and stereotypical judgments on its quality. This arena of concern has yet alas received much scholarly and policy attention. Ethnicity self –based vilification has brought about the grown systematic subordination of the Amazigh community. Capitals rising through subscription as well as fame-seeking are in frequent risk of perpetuating negative stereotypes about Imazighen. Cultural activists and think-tank are accordingly burdened to expatiate new policies that will sustain the reinvigoration that digital technology has made to film as a transnational product in its new rival.


https://hal.campus-aar.fr/hal-03600703
Contributeur : Inalco Médiathèque Connectez-vous pour contacter le contributeur
Soumis le : lundi 7 mars 2022 - 17:21:30
Dernière modification le : jeudi 10 mars 2022 - 09:31:30
Archivage à long terme le : : mercredi 8 juin 2022 - 21:03:16